The SunZia Southwest Transmission Project is an interstate transmission line dedicated to clean energy. It’s one of the largest transmission lines of its kind and was designed to transport over 3000 MW (megawatts) of clean energy from the wind and solar rich areas of the southwest, the line carries renewable energy to New Mexico, Arizona and to customers throughout the west. This massive infrastructure project was nearly 10 years in planning stage when the parent company approached One Creative to help them tell the story of the need and the expertise behind it’s construction. We led with a brand video featuring the scope of the project, the minds and muscle behind it and what it means for the Southwest in terms of clean energy. The project was so large in size and scope that it needed its own identity in order to communicate to the wide array of constituencies it faces from landowners, to governmental agencies to the public.