RioSol is a planned transmission line running from Central New Mexico to South Central Arizona that will bring renewable energy to the rural communities of New Mexico and Arizona and western power markets. This large infrastructure project is in the development phase and can be hard for people to visualize the impact that it will make when it is completed. Our task was to paint the aspirational picture of a project of this magnitude. A colorful logo symbolizing the southwest and the way a river flows through a landscape gave the inspiration for a brand video that communicated how RioSol would touch the lives of the people that it will serve and the land that it will traverse.