Helse Ultrasonic is a Brazilian based dental ultrasonic R&D manufacturer that was seeking to break into the U.S. market focusing on a segment of the dental professional world of endodontics. The brand enjoyed a stellar reputation in Europe and Latin America but was completely unknown to the American dental market. Helse came to One Creative for help in updating a dull brand that would be unveiled and launched at the industry’s endodontic tradeshow and conference to garner attention and a quick start on sales.