Blue Stone Strategy Group is a well respected tribal advisor for Indian country in the United States. They were successful due to the relationships they had built, but found they had to get an audience with potential clients in order to fully explain what they offer. After meetings with their leadership in order to understand their core values, offerings and desires, One Creative suggested a strategic name change to “Strategy Partners”, with a renewed focus on providing tools to tribal leaders to help them lead their tribes more effectively, thereby demonstrating their own value. We developed a new website and new consulting tools, so that tribal leadership could experience a taste of what it would be like to work with the Blue Stone Strategy teams. Blue Stone seeks One Creative’s expertise when new initiatives and federal programs come available and we help them develop new tools and strategy behind the ever evolving solutions they seek to offer their tribal constituencies.